Columbia Center

For a professional hub at the top of the tallest building in Seattle, we were asked to update the Center’s existing brand to resonate with a younger, local audience. We continue to provide ongoing support as creative needs pop up.

Client Goal: Create a CMS system that is easy to use, offering always-refreshed content, and create a new brand voice.

Approach: Explore the factors that engage the local audience, infuse authenticity, locate the Center as a central part of the community, elevate the experience of first-time visitors.

Solution: Fresh content for existing digital signage to update on a rotating basis, delivering a CMS system that is easy for staff to use. We pinpointed a new brand voice to speak to a younger audience while honoring the Center’s existing tenants.

Key Skills: Discovery & needs assessment, brand identity & strategy, creative content creation, on-going support.

"NewReach listened to our ownership’s vision for our legacy digital network system and tailored dynamic content that was interesting, unique to the property, and timely. NewReach continues to provide innovative ideas for content creation as well as responsive support."

– Jim Long, CPM®, Urban Renaissance Group LLC

Clear LED

Help a global LED manufacturer to leverage their brand assets and create a brand playbook to set a foundation for massive growth.

Client Goal: Align business objectives with brand strategy and help to optimize marketing touchpoints.

Approach: Understand the audience and competitive market to carve out a brand positioning meant to scale with the growth of the business.

Solution: A brand playbook that encapsulates the brand DNA and core audience types while helping to put purpose into practice with campaign direction. Offering the tagline: "Clear LED delivers custom digital experiences for brands who want to push what’s possible."

Push What’s Possible Concept: Clear LED delivers custom digital experiences for brands who want to push what’s possible.

Key Skills: Discovery & needs assessment, brand strategy, brand messaging

Pacific Place

For a shopping center in the middle of Seattle’s downtown neighborhood, we were asked to activate the exterior, enabling the client to integrate evolving art pieces, creating a place for local residents to gather, pass, and feel both inspired and connected to their city. Wanted a way to collect local artists collaborate with Gensler.

Client Goal: Adding a premiere art wall to one side of the property.

Approach: Explore the canvas, study patterns of movement near the location, and explore opportunities to creatively use technology, color, and texture.

Solution: Created digital content to make 2D artwork come to life in 3D.

Key Skills: Discovery & needs assessment, creative content creation, technical specification & install.

Catalyst Activation

For a company focused on providing furnishings, maintenance, planning, cleaning and financial advice to companies working within offices, our team was challenged to bring the Catalyst office into a renewed relationship with its employees.

Client Goal: Create opportunities to make visible and celebrate employees’ hard work, and connect them to one another more easily. Help employees connect emotionally to the Catalyst brand.

Approach: Creating two new zones within the existing office, our team worked to establish both moments of large-scale and small-scale collaboration, framed by technology solutions that provided both a practical application in the everyday workflow, and showcased the brand’s identity and staff at all other times, via art, text, or photo.

Solution: Our team added projectors, live objects using RFID tags and finished the solution with custom programming.

Key Skills: Discovery & needs assessment, creative content creation, technical specification & install

“NewReach provided deep expertise in extracting innovation from our current business drivers, leading us to a very strong new business development strategy. I feel confident referring Roger and his team to any of our clients.”

–Sean O’Brien, CEO, Catalyst Workplace Activation

WaFd Bank

For the largest family-owned bank in Washington State, we were asked to infuse and update the headquarters location in downtown Seattle with story, imagery and technology, and were then engaged to continue this work across branches.

Client Goal: Engaging visitors with color, story and imagery via physical and digital application of the brand. Establish a brand campaign to create more consistent standards and open up the brand to new markets.

Approach: Studying dwelling time and light, we applied our keen understanding of the built environment to discover ways to tell the brand story in the space, exploring the possibility of reframing wait time as a moment of reflection and inspiration.

Solution: Our team created, produced and deployed digital engagement package, establishing a brand campaign to reframe the bank as a “digital first” brand.

Key Skills: Discovery & needs assessment, brand identity & strategy, creative content creation, graphic design, technical specification & install, systems design, programming & production.

“NewReach was able to bring our content messaging to life at WaFd Bank like never before. Their creative team was exceptional to work with as we executed on new visual technology. It is a WOW project!”

– Brad Goode. Chief Marketing Officer, WaFd

Columbia Tower Club

Ushering in a new era of what a business membership club means a new era of what a ‘business membership club’ means for the greater Seattle area.

Client Goal: Help define the Columbia Tower Club brand strategy and make recommendations how to improve marketing, communications, and overall brand vibe.

Approach: Working with the executive team in coordination with a strategic steering committee, we worked in an agile process that favored collaboration amongst all stakeholders.

Solution: A brand strategy meant to inspire and usher in Seattle's best, favoring an approaching and milieu brand voice, offering a name change to: Tower Club | Seattle.We offered a freshly framed concept to the Club: "Seattle’s only work/play community to gather and grow, combining an inclusive vibe and a sky’s-the-limit view."

Work/Play Concept: Seattle’s only work/play community to gather and grow, combining an inclusive vibe and a sky’s the limit view.

Key Skills: Discovery & needs assessment, brand strategy, brand messaging, campaign strategy