digital engagement installation

Together, we'll unlock the power of your story. Challenge us.

Branding. Marketing. Digital Engagement.

We believe in telling more powerful stories by providing brands with the roadmap and strategy to unlock their potential. It’s our aim to artfully forge and inspire, rich experiences for both you and the end-user, tailoring our approach to each new project.


Digital x Physical Activation.

Design. Creative Content. Emerging Technologies.

Curious and collaborative, we’ll start by asking questions about your project or problem to create a Digital Needs Assessment (DNA), establishing an alignment of the project stakeholders’ goals. This delivers the team a blueprint that educates and guides the process, layering into existing business goals a new language of digital engagement strategies and technologies.

interactive kiosk

Our Process

We’ve designed an accessible workflow that allows us to meet your teams wherever they are at, guiding them through our collaboration and ensuring easy communication, stakeholder clarity, and a fantastic result.

  • 01


    Project needs assessment & stakeholder alignment (DNA)

  • 02


    Break down project components - coordinate with teams and stakeholders

  • 03


    Ideate - create look and feel, kick off content creation

  • 04


    Deliverable production - whether physical, digital or both.

  • 05

    Quality Check

    Stress test - from user and bug testing to measuring outcomes and engagement

Our Team

We’re a team of multidisciplinary talent, creatively applying technology, branding,
and marketing to help you solve problems and create connections. We bring
decades of collective experience enabling you to strengthen your brand. We offer
creative, technical, and organizational expertise to help you reach higher.

founder image

Roger Starkweather


Artfully leads the NewReach team with over 20 years of digital experiential development expertise. He is an expert in the design process and holds two non-profit board positions for SEGD and the Board of Governors for the Columbia Tower Club, Seattle.
founder image

Erik Molano


As a designer and creative director, he has worked with Microsoft, Netflix, Starbucks, Coca-Cola, XPRIZE, Warp Records, Guitar Center, Tableau, Southern California Public Radio, Suntory, The California Institute of Technology, and the Seattle Art Museum.
creative director

Steven Picanza


Certified Level C Brand Strategist and International Educator & Speaker. He is also an adjunct instructor of Branding at Drexel University in Philadelphia, and an International Instructor of branding at IED - The European Institute of Design in Milan
creative director


Has over 20 years of interactive development and technical experience. He has worked in a range of business sectors with both large and small clients. He is fluent in the following languages C#, Javascript, PHP, JAVA, MySQL, .NET, JAVA, HTML 5, and CSS.

Selected Projects

We’ve guided clients working in retail, property management, museums,
the pharmaceutical industry, banking, real estate, and technology.

founder image

Columbia Center

Branded Content / Project Management

Project Goal - For a professional hub at the top of the tallest building in Seattle, we were asked to update the Center’s existing brand to resonate with a younger, local audience. We continue to provide ongoing support as creative needs pop up.

founder image

Clear LED

Brand Strategy / Brand Messaging

Project Goal - Create new content ideas for existing Digital Signage Network. Client Goals - A CMS system that has an Ease of Use, Always refreshed content Create new Brand Voice = "Refined Hipster", Be Authentic, Be part of the Seattle Communities, above all, Honor the Tenants.

founder image

Pacific Place

Branded Content / Project Management

Project Goal: Create Artistic Voices in the CIty. Create an emotional connection showcasing the glory of Seattle & its Communities - overlay connects to Pacific Place. Client Goals - Design voice is Avant-Garde with a Purpose. DESIGN A PREMIERE ART WALL " A gathering place to be inspired"

creative director

Catalyst Activation

Digital Needs Assessment

Project Goal: Explore the "why’s" of the client goals then realize and begin a deeper discovery of "what’s possible. Group discovery is only realized when multiple design languages are entwined. And once aligned, a common voice is presented back to the client that encircles the project goals and delivers a comprehensive solution; ideally with reach & scale.
creative director

WaFd Bank

Branded Content & Digital Signage Strategy

Project Goal: Ideate Create, Produce and Deploy First-ever Digital Engagement packages for their HQ remodel. Client Goals: Establish a "digital-First" brand campaign embarking on creating standards and pushing their brand into new markets.

creative director

Columbia Tower Club

Brand Strategy / Brand Messaging

Project Goal: Ideate Create, Produce and Deploy First-ever Digital Engagement packages for their HQ remodel. Client Goals: Establish a "digital-First" brand campaign embarking on creating standards and pushing their brand into new markets.


We would love to work together, get to
know you better, or answer any questions.

(206) 306-5541

Does Your Brand Stand Out? Click Here to Find Out More.